Expanding reach and building a dynamic business
Geopolitical changes after the fall of the Berlin Wall transformed Eutelsat's original scope to serve customers in Western Europe. The organisation’s membership progressively expanded from the early 1990s to include all Eastern European countries.
New satellites delivering higher capacity and wider geographic reach were launched during this period, reflecting this broader dimension and a new commercial impetus.
The satellite TV market rapidly expanded, pioneering the transition to digital in the middle of the decade which set the scene for the launch of multi-channel pay-TV platforms across Europe.
Eutelsat successfully developed the HOT BIRD constellation of high-power satellites at 13° East to be able to broadcast hundreds of television channels to millions of homes via cable networks and Direct-to-Home antennas.