Offering high flexibility, the satellite supports telecommunications networks spanning the two continents, providing a virtual common coverage. A signal received from one coverage can be simultaneously transmitted to the other coverage, or to both coverages simultaneously. Signals can also be received from both coverages and transmitted to a single coverage.

Fully integrated with Eutelsat's pan-European, Middle East and North African market reach, the EUTELSAT 12 WEST A satellite provides American video professionals with seamless access to over 120 million homes via bundled turnarounds on Eutelsat's leading DTH orbital positions. It also allows internet content and service providers to extend their reach, with a choice gateway for direct access to the heart of the internet backbone.