3 NEW SATELLITES
IN ORBITHOT BIRD™ 9 at 13° East
5 SATELLITES REDEPLOYEDEUROBIRD™ 9A at 9° East
5 SATELLITES TO COMEW7 for 36° East
With the competitive advantage of operating resources concentrated in a quarter of the geostationary arc, Eutelsat is pursuing a dynamic strategy of expanding and securing capacity through new satellites and through the redeployment of existing satellites. The Group’s policy is to anticipate requirements by replacing satellites already in operation with more powerful spacecraft. The replaced satellites, released before the end of their in-orbit life, are subsequently redeployed to other positions, enabling an optimised spread of capacity for maximum market growth.
The second half of the financial year was marked by the entry into service of three new satellites, HOT BIRD™ 9, HOT BIRD™ 10 (rebranded ATLANTIC BIRD ™ 4A), and W2A.
By a cascade effect, these high-capacity satellites have released HOT BIRD™ 7A, EUROBIRD™ 9, ATLANTIC BIRD™ 4, EUROBIRD™ 4 and W1 from their initial missions. Three of these five satellites were redeployed immediately and the other two will be redeployed over the following six months.
These movements increased the number of operational transponders in stable orbit from 501 to 589 in this financial year. They have further secured the premium HOT BIRD™ neighbourhood and injected extra capacity to four fastdeveloping positions (7° West, 9° East, 10° East and 16° East). The Group also improved its flexibility by reducing its fill factor to 88.8% as of 30 June 2009 from the record level of 97.6% on 31 December 2008.