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Strategy and outlook Our Group makes an essential contribution to providing resources that foster efficient and effective communications. Worldwide demand for bandwidth is both strong and sustained. While safeguarding visibility and reactivity, Eutelsat is pursuing an ambitious growth strategy founded on favourable and longstanding market trends for digital television and broadband.

BUILDING ON SOLID ASSETS

Eutelsat has been progressively strengthening its infrastructure model, which is centred on serving broadcast and broadband markets in a virtuous circle of growth and profitability. Its development is built on strong capital expenditure to consolidate orbital positions, and the very high visibility derived from long term contracts with clients.

With this solid foundation, Eutelsat is able to fully benefit from the rapid expansion of digital services for which satellites are an essential platform for feeding headends of terrestrial networks and for direct satellite reception.

A SUSTAINED AND SELECTIVE INVESTMENT POLICY

Eutelsat’s investment policy preserves the profitability of its business in each geographic region by building on the specific features of each country and their drivers for growth.

The Group seeks to consolidate and secure its positions in mature markets and to accelerate the deployment of resources in emerging markets in order to benefit from their dynamic.

With nine satellites launched between 2008 and 2011, Eutelsat is executing one of the most important expansion programmes in the sector, increasing in-orbit resources by more than 30%. These investments are entirely self-financed by cash flow from operations.

DIVERSIFIED MARKETS WITH STRONG SYNERGIES

Eutelsat operates services from 22 orbital positions covering more than 150 countries.

The robustness of its business model derives from a geographically diversified customer portfolio and from business sectors – broadcasting, corporate networks and Internet access – that share a common technology base and present significant opportunities for synergies.

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