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PR/15/07
EUTELSAT OPENS NEW NEIGHBOURHOOD AT 9 DEGREES EAST
WITH EUROBIRD™ 9 SATELLITE (FORMERLY HOT BIRD™ 2)
Market opens for dual-feed reception of channels from 9 degrees East
and 13 degrees East, Eutelsat’s premium HOT BIRD™ video neighbourhood
Paris, 15 May 2007
Eutelsat Communications (Euronext Paris: ETL) announces that its HOT BIRD™ 2 satellite
has been redeployed to 9 degrees East. Rebranded EUROBIRD™ 9, the satellite’s entry into
service marks the opening of a new video neighbourhood, which is adjacent to Eutelsat’s
premium HOT BIRD™ position. Reception of channels from both locations is possible with
off-the-shelf dual-feed domestic dishes.
The repositioning of EUROBIRD™ 9 follows the successful launches in 2006 of Eutelsat’s
HOT BIRD™ 7A and 8 satellites. Together with HOT BIRD™ 6, these large satellites today
broadcast more than 1,000 channels, of which over 50 per cent are free-to-air from the
Group’s 13 degrees East position. Their entry into service has enabled Eutelsat to pursue the
development of its in-orbit resource by redeploying high-performance HOT BIRD™ satellites
to other locations with strong growth potential.*
Optimised for DTH (Direct-to-Home) broadcasting, EUROBIRD™ 9 delivers 20 fully
operational Ku-band transponders supplying coverage across Europe, North Africa and the
Middle East. In order to support the market for multi-satellite reception, which is afforded by
the proximity of its orbital positions, Eutelsat is developing new low-cost consumer solutions
to enable existing HOT BIRD™ installations to be easily upgraded to receive channels from 9
degrees East via a second LNB fitted beside the LNB directed to the HOT BIRD™
neighbourhood.
Eutelsat has already concluded a first contract for capacity on EUROBIRD™ 9 with the
Portuguese cable operator TVTEL, which has announced it will shortly launch a new pay-TV
platform for the Portuguese market. Using two transponders on the satellite to address
principally almost two million television homes in Portugal only receiving analogue over-the-