HDTV PLATFORM HELLO HD LAUNCHES IN HUNGARY FROM EUTELSAT’S
EUROBIRD™ 9 NEIGHBOURHOOD
Paris, April 29, 2008
Hello HD, Hungary’s first High-Definition television platform is gearing up for launch on May 1
from the EUROBIRD™ 9 satellite operated by Eutelsat Communications (Euronext Paris:
ETL). Using two transponders leased on a long-term basis on EUROBIRD™ 9, Hello HD’s
new television platform will feature industry-leading HDTV services including Eurosport HD,
National Geographic HD, Filmbox HD and HBO HD, complemented by high quality
Hungarian channels broadcasting in Standard Digital.
Hello HD will be available to viewers on a subscription basis using CONAX encryption.
Subscribers will procure a High-Definition set-top-box provided by the Swiss company
Advanced Digital Broadcast (ADB) which enables high definition and standard definition
reception based on the DVB-S2 standard and is also equipped with PVR (Personal Video
Recorder) and VOD (Video on Demand) features. In fourth quarter 2008 Hello HD plans to
launch video-on-demand and a range of value added interactive services.
Hello HD’s choice of EUROBIRD™ 9 will also enable satellite homes in Hungary to receive
digital channels broadcasting from Eutelsat’s HOT BIRD™ video neighbourhood. Using off-
the-shelf double-feed antennas, Hello HD subscribers will be able to use the same dish to
pick up content available free-to-air at the HOT BIRD™ position.
Commenting on the launch of Hello HD, Andras Schmideg, Hello HD CEO, said: “Nearly five
percent of Hungarian TV households are already equipped with HD Ready television sets,
and this number is expected to rapidly grow. Our unique platform, which assembles the best
brands in HD with Standard Digital channels, responds to consumer demand for the highest
quality of content and a new television experience. We are delighted that Hello HD can be
made available to homes across Hungary thanks to the coverage and high-power of
Eutelsat’s EUROBIRD™ 9 satellite.”
Olivier Milliès Lacroix, Eutelsat Commercial Director responded: “The launch of Hello HD
platform further cements Eutelsat’s longstanding relationship with Hungary’s broadcasting
community. It also underscores the strong dynamic of digital broadcasting markets in central
Europe and demonstrates that EUROBIRD™ 9, our newest video neighbourhood continues