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12th HOT BIRD™ TV AWARDS ON THE WAY

The HOT BIRD™ TV Awards, the prestigious ceremony that recognises excellence in thematic satellite broadcasting, are now in preparation for
their 12th edition

Eutelsat, the main sponsor of the event, initiated the HOT BIRD™ TV Awards in
partnership with Eurovisioni and Sat Expo, to shine a spotlight on thematic channels,
which enrich and diversify the broadcasting experience for many millions of viewers.

Hundreds of channels from around the world enter this annual competition, with the winners selected by an independent panel of media experts. An International Jury will shortlist three channels per thematic category, on the basis of dynamic approach, quality and creativity.

New for 2009 is a special award for initiatives in 3D broadcasting, and thematic channels broadcasting via Eutelsat in Africa will also enter the competition, for the first time.

Marta Bertolini, a Director at Italy’s FOX Channels, a winner in 2008, pointed to the
recognition that a HOT BIRD™ Award brings: “The HOT BIRD™ TV Award for FOX Channels Italy represents a prestigious recognition for the work we have been doing in cooperation with SKY Italia for five years. Honouring FOX, our premier entertainment channel, confirms the appreciation of high quality television that this award bestows. We hope that in 2009 we will gain more awards for our other 12 channels.”

This year’s winners will be announced at a gala ceremony, which will be held in Venice on Friday 20 November.

For more information, visit www.hotbirdtvawards.com

Eutelsat web site