NEW IBC INNOVATION AWARDS
RAI and Eutelsat short-listed for prestigious Judges Award

The IBC Awards Ceremony, which takes place on the evening of 10th September, will take on a new significance this year, with the introduction of a series of Innovation Awards. RAI and partners, including Eutelsat, are in the running for the Judges Award.

The four awards are given out for content creation, content management and content delivery. The Judges Award will be the most prestigious of the night, as it represents an outstanding contribution in technology applications that encompass a combination of content creation, management and delivery.

A great team performance
During the 2006 XX Olympic Winter Games, in Torino, RAI, Italy’s public broadcaster, together with a team of partners including Eutelsat, launched a series of experimental transmissions of HDTV and Mobile TV, covering the Torino area and some of the Olympic mountain sites. The trial enabled viewers and mobile phone users across the region to enjoy the competitions, just as if they were sitting in the first row.

The HDTV and DVB-H signals transmitted by Eutelsat’s W3A satellite were received by a small antenna and rebroadcast by the Raiway terrestrial network in the mountain sites. The project was coordinated by the Centre of Research and Technological Innovation of RAI, with the aim to test the most recent DVB/MPEG technologies. It also showed the ability of satellites to serve users directly and to feed DTT and DVB-H networks.

We wish all award nominees good luck.