Broadcast 3D
3D TV

Whilst enhancing the viewing experience, 3D opens up many exciting new opportunities for broadcasters, pay-TV operators, as well as for the film industry, which is gradually moving towards digitisation and will need satellites as part of their content delivery chain.

BROADCAST SERVICES :: 3D VIA SATELLITE

Eutelsat is at the technological forefront of helping make 3D a reality as the next revolution in broadcasting gathers pace

Throughout Europe, momentum is growing for 3D. Content creators, broadcasters, encoding specialists and manufacturers are actively developing 3D solutions. Watch Eutelsat's infomercial on 3D, with some of the key players within the industry giving their views on the latest broadcast technology.

In 2009, Eutelsat launched a 3D demonstration channel on the EUROBIRD™ 9A satellite to showcase 3DTV content in the home. Using standard encoding techniques, Eutelsat incorporates MPEG-4 and traditional satellite modulation technology to multiplex two streams, one filmed from the left and the other from the right, replicating the view of the left and right eye. The combined signal is transmitted via an 8 Mb/s satellite stream to consumer HDTV set-top boxes, and received by the 3D stereoscopic TV monitor, which has a integrated decoder.

3D broadcasting

Before 3DTV will be available in the living room, viewers can watch 3D in theatres, cinemas, and other public locations. Live events and feature films are already a reality, and the film studios are leading the way, with 34 feature films set to be released in 3D in 2009 and another 40 scheduled to première in 2010.

CASE STUDY

3D live via satellite

On July 16, Eutelsat co-organised the first live satellite broadcast in 3D, across France, of a Julien Clerc concert. Julien Clerc is a leading French entertainer with a broad following throughout France and Europe.

The event was broadcast live via Eutelsat’s ATLANTIC BIRD™ 3 satellite to multiple digital theatres across France, in partnership with CielEcran, a specialist in broadcasting cultural and sports events to large screens in France.
Julien Clerc