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BROADCAST SERVICES :: OUR AUDIENCE :: METHODOLOGY

METHODOLOGY FOR EUTELSAT'S CABLE & SATELLITE TV SURVEY 2010

Source: Eutelsat Marketing Department

Market research firms: GfK, Ipsos, TNS

Data collection: Fields run in January- April 2010

Scope: 46 countries overall covered in the study corresponding to ~100% of the population within the HOTBIRD™ footprint. 32 countries were surveyed in 2010, representing 89% of the TV households within the 46 countries.

Eutelsat Observatory Countries

Western Europe Eastern Europe MENA
Austria TNS Albania IPSOS Algeria GfK
Belgium IPSOS Belarus TNS Egypt TNS
France IPSOS Bosnia & Herzegovina IPSOS Morocco GfK
Germany GfK Bulgaria IPSOS Saudi Arabia IPSOS
Greece IPSOS Croatia IPSOS Tunisia TNS
Ireland IPSOS Czech Republic IPSOS Turkey TNS
Italy GFK Hungary IPSOS UAE IPSOS
Netherlands TNS Poland IPSOS    
Spain TNS Romania IPSOS    
Switzerland IPSOS Russia TNS    
United Kingdom

TNS Serbia IPSOS    
    Slovak Republic IPSOS    
    Slovenia TNS    
    Ukraine TNS