BROADCAST SERVICES :: OUR AUDIENCE :: PAY-TV VS. FREE-TO-AIR (FTA)

SATELLITE RECEPTION :: PAY-TV VS. FREE-TO-AIR

:: Of the 129.3 million satellite homes, 51.4 million (39.7%) subscribe to digital pay-TV, up from 41.9 million in 2008.

:: Satellite pay-TV reception has seen an overall growth of 23% since 2008.

:: Digital FTA reception increased globally by 22.1%, reaching a total audience of 71.7 million homes, from 58.7 million in 2008.

:: Satellite analogue reception has been steadily decreasing, to 6.2 million homes in 2010 from 10.8 million in 2008. Germany, France and Austria account for the majority of the remaining analogue universe.

(million households)
Source: Market Research Firms, Eutelsat Analysis

SPOTLIGHT ON CENTRAL AND EASTERN EUROPE

:: In Central and Eastern Europe, pay satellite reception has increased by 63.5% (from 10.7 million homes in 2008 to 17.5 million in 2010), as a result of new offers and the previously limited installed base of pay TV homes.

:: Digital FTA increased by almost 30%, to reach 8.7 million homes in Central and Eastern Europe.

(million households)
Source: Market Research Firms, Eutelsat Analysis