BROADCAST SERVICES :: OUR AUDIENCE :: TV RECEPTION
TERRESTRIAL VS. CABLE/SATELLITE TV HOMES
:: In 2010, satellite and cable TV reception increased by 8.8% to 210.7 million homes, up from 193.7 million in 2008. This represents 58.4% of the total 360.5 million TV homes covered in our survey.
(million households)
Source: Market Research Firms, Eutelsat Analysis
CABLE VS. SATELLITE TV HOMES
:: With 129.3 million homes, satellite reception is the growth driver, accounting for 61.4% of the total satellite and cable base, compared to 85.2 million cable homes.
:: Satellite reception (DTH/SMATV) expanded by 16% to 129.3 million homes, from 111.5 million in 2008, growing twice as fast as satellite and cable TV reception.
(million households)
Source: Market Research Firms, Eutelsat Analysis
