BROADCAST SERVICES :: OUR AUDIENCE

In today's competitive world, broadcasters rightly demand guarantees that they will reach their chosen target, and the largest possible audience - prerequisites to a successful future. Satellite transmissions have to be reliable, wide-reaching and above all well focused. Our fleet performance provides that assurance of high-level audience.

KEY FACTS

:: Cable and satellite TV market 2008 (May 09, PDF 1.5 MB)

:: Satellite and cable homes now account for 54% of the 354 million TV households in the 45 countries included in our 2008 market survey, up from 51% in 2006.

:: Almost 190 million satellite and cable TV households receive programming from Eutelsat's satellites in Europe, North Africa and the Middle East.

:: The HOT BIRD™ video neighbourhood has an audience of over 123 million homes and broadcasts 1,100 channels.

:: Eutelsat has developed dynamic video neighbourhoods for regional satellite audiences:

	W. EUROPE	E. EUROPE	MENA	OTHER	TOTAL
HOT BIRD™	66,255	30,116	23,389	3,612	123,371
EUROBIRD™ 1	10,804				10,804
W2	2,171	8,987			11,158
W3A			2,937	3,126	6,063
W4		12,154			12,154
ATLANTIC BIRD™ 3	1,986				1,986
ATLANTIC BIRD™ 4			23,407	973	24,380

Cable & satellite reception in Europe, North Africa and the Middle East

Cable & satellite audience by satellite

Methodology
Source: Eutelsat Marketing Department
Market research firms: TNS Global, GfK, CSA
45 countries covered corresponding to ~100% of the population within the HOT BIRD™ footprint
37 Fields run during Q1-Q3 2008
  - Bulgaria based on 2007 data
  - Denmark, Norway, Sweden, Estonia, Latvia, Lebanon, Lithuania based on 2006 data