Together with the industry's leading broadcasting groups and producers, we are united in providing the best technology for experiencing high definition television (HDTV).
:: HD Channels via Eutelsat
BROADCAST SERVICES :: HDTV MARKET
GROWING DEMAND FOR A PREMIUM VIEWING EXPERIENCE ON FLAT SCREEN DISPLAYS
The accelerating pace of HDTV launches across Europe and the Middle East reflects the increasing penetration in consumer homes of HD-Ready displays.
Households equipped with HDTV sets (in '000) (1)
2008
2009
2010
Western Europe
59 893
79 813
100 693
Central & Eastern Europe
10,294
16 155
22 997
Middle East*
547
732
932
TOTAL
70 734
96 700
124 622
* only Israel figures available.
Note: 2009 and 2010 are forecast figures.
HD-enabled homes (in '000) (1)
| 2008 | 2009 | 2010 | ||||
| Western Europe | 4 320 | 9 267 | 16 148 | |||
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| Central & Eastern Europe | 499 | 1 044 | 1 946 | |||
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| Middle East* | 20 | 49 | 92 | |||
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| TOTAL | 4 839 | 10 360 | 18 186 | |||
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| * only Israel figures available. Note: 2009 and 2010 are forecast figures. | ||||||
Consumer appetite for HD is underscored by Eutelsat's own analysis, conducted in 37 countries across the regions by industry-leading market research firms (GfK, TNS, CSA), which shows that over 10 million households intend to move into an HD environment over the next year.
SATELLITE REMAINS THE PREFERRED HD DELIVERY PLATFORM
With its high bandwidth efficiency, satellite remains the principal delivery platform for HDTV(1).
| 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | ||||||
| Cable | 0.9 | 1.9 | 3.7 | 6.5 | 9.5 | 12.7 | |||||
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| DTT | 1.1 | 2.2 | 3.3 | 5.1 | 7.2 | 8.8 | |||||
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| IPTV | 0.3 | 0.8 | 1.6 | 2.9 | 4.1 | 5.3 | |||||
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| Satellite | 1.9 | 4.2 | 7.4 | 11 | 14.8 | 19 | |||||
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EUTELSAT HD STREAMS BY TECHNOLOGY
Almost three quarters of Eutelsat's HD channels(2) are broadcast through the advanced DVB-S2 standard. Unlike the more established markets of North America and Australia, where the MPEG2 standard is still well employed, starting later has allowed the European market to leapfrog technology standards.
| Number of channels | Technology | |||||
| 80 | MPEG4/DVB-S2 | |||||
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| 18 | MPEG4/DVB | |||||
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| 03 | MPEG2/DVB | |||||
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Sources: (1) Screen Digest, 2008-2012; (2) Lyngsat, Eutelsat analysis
