GROWING DEMAND FOR A PREMIUM VIEWING EXPERIENCE ON FLAT SCREEN DISPLAYS
The accelerating pace of HDTV launches across Europe and the Middle East reflects the increasing penetration in consumer homes of HD-Ready displays.
Households equipped with HDTV sets (in '000) (1)
2008
2009
2010
Western Europe
59 893
79 813
100 693
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Central & Eastern Europe
10,294
16 155
22 997
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Middle East*
547
732
932
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TOTAL
70 734
96 700
124 622
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* only Israel figures available.
Note: 2009 and 2010 are forecast figures.
HD-enabled homes (in '000) (1)
| 2008 | 2009 | 2010 | ||||
| Western Europe | 4 320 | 9 267 | 16 148 | |||
| Central & Eastern Europe | 499 | 1 044 | 1 946 | |||
| Middle East* | 20 | 49 | 92 | |||
| TOTAL | 4 839 | 10 360 | 18 186 | |||
| * only Israel figures available. Note: 2009 and 2010 are forecast figures. | ||||||
SATELLITE REMAINS THE PREFERRED HD DELIVERY PLATFORM
With its high bandwidth efficiency, satellite remains the principal delivery platform for HDTV(1).
HD-enabled homes (in millions) (1)
| 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | ||||||
| Cable | 0.9 | 1.9 | 3.7 | 6.5 | 9.5 | 12.7 | |||||
| DTT | 1.1 | 2.2 | 3.3 | 5.1 | 7.2 | 8.8 | |||||
| IPTV | 0.3 | 0.8 | 1.6 | 2.9 | 4.1 | 5.3 | |||||
| Satellite | 1.9 | 4.2 | 7.4 | 11 | 14.8 | 19 | |||||
EUTELSAT HD STREAMS BY TECHNOLOGY
Almost three quarters of Eutelsat's HD channels(2) are broadcast through the advanced DVB-S2 standard. Unlike the more established markets of North America and Australia, where the MPEG2 standard is still well employed, starting later has allowed the European market to leapfrog technology standards.
Sources: (1) Screen Digest, 2008-2012; (2) Lyngsat, Eutelsat analysis