Moderated by The SAMENA Council, the panel of industry-leading professionals from Coollink, Nortis Telecom and SatADSL shared their unique insights and experience on digital transformation and connectivity's critical role in the process. In the webinar, they discuss challenges in delivering tailored solutions to end-users and showed how flexible satellite connectivity is meeting new demand around the world.
A need for greater connectivity
Enterprise connectivity demands are evolving. In a post-covid world, new expectations from employees, challenges in the business environment and government mandates contribute to connectivity being of prime concern. As a connectivity provider, if you cannot offer reliable and sustainable connectivity to even the most remote areas, you will soon find your customer-base dwindling and your margins becoming slimmer.
Satellite Network-as-a-Service solutions can offer connectivity providers a way to provide new advantages for businesses. It can reliably reach remote areas, has the potential for value-added services and helps organisations stay connected efficiently and effectively.
Eutelsat recently hosted an exclusive webinar on this very topic. Moderated by The SAMENA Council, industry-leading panellists from Coollink, Nortis Telecom and SatADSL discussed how satellite network-as-a-service is helping more businesses achieve connectivity.
If you would like to watch the webinar, you can do so here. This blog will serve as a summary of four key insights that were revealed in the webinar from each individual, serving as a small taste of what viewers can expect in the full webinar.
- Market trends and customer experiences
- How satellite offers extensive coverage and fully managed services no matter how remote your operation
- Dynamic service plans that evolve with your needs
- Flexible solutions for diverse end-user applications
- And how the connectivity industry should adapt for more revenue opportunities.
Conscious connectivity is the key to digital transformation
As companies become more reliant on digital means to communicate and do business, the importance of connectivity rises. However, ensuring that your customers can benefit from your transformation is even more important than securing connectivity in the first place. Nadim Chidiac, COO of Coollink explained that, in Nigeria, there are only approximately 12 000 fixed-line connections as opposed to 78 million broadband subscribers. This means that only 0.01% of users have access to wired connections, while the rest relies upon mobile devices for connectivity.
Using the right connectivity solution for your specific market is essential to finding success in the modern marketplace. Satellite connectivity fills this gap, being widely accessible in both a financial sense and a logistical sense.
“Connectivity is a major barrier to digital transformation, but lack of infrastructure should not be ignored. You always have to think about how you can connect your users to your solutions. How they access applications, the quality of that experience and how much investment is required to achieve that - has now become the biggest barrier to digital transformation today.” - Nadim Chidiac, COO of Coollink
Value-added services enable unique differentiators
Differentiating yourself from the competition is critical to obtaining and retaining more customers. However, developing your own differentiators can be a time-consuming and complicated process - especially if you lack the technology or expertise to do so. With a Satellite Network-as-a-Service experience, this is no longer an insurmountable challenge. More connectivity providers are turning to these services to help businesses transform in ways that make sense for their industry and business strategy.
On the provider side, the available value-added services enable them to be more flexible with their offering and tailor it to their current and target customer base. This helps providers become more specialised and differentiate themselves as a more tailored experience for their customers.
“We can offer our clients more value for very little commitment or investment. The value-added services help us give more to our customers and make our services fit their needs at a very good price.” - Michel Dothey, COO of SatADSL
Satellite is at the forefront of modern connectivity solutions
Satellite connectivity solutions remain one of the best choices for businesses and end-users worldwide. Due to recent years' various investments and technological breakthroughs, satellite should not be thought of as a technology of the past but rather as a developing solution with a reliable track record.
The benefits of using the most recent development, Satellite Network-as-a-Service, include increased flexibility to meet changing market demands, vast coverage for minimal owner risk and access to advanced, developing technology without investment from end-users. The latest satellite offerings have made it a simple technology that any business of any size can access, rather than a complex one reserved for the elite.
“Starting a new business always involves new challenges. Connectivity is one of the newest and most difficult challenges. Today, however, VSAT solutions offer wide coverage and fast deployment, tackling the connectivity challenge for businesses of all sizes. VSAT is the best option for establishing connectivity in new markets.” - Kamal Ammor, Sales Director of Nortis Telecom
Satellite technology is more affordable, faster, flexible and easier
Satellite Network-as-a-Service is helping businesses of all sizes leverage the power and reach of satellites without the large initial investment historically associated with the solution. A common theme throughout the webinar was the difference such a system introduces for businesses around the world.
Each panellist referenced satellite technology as becoming more affordable, faster, flexible and easier to implement than ever before. With services such as Eutelsat ADVANCE, satellite now offers minimal risk and investment from end-users and businesses.
“Long gone are the days of huge satellite antennas. Long gone are the days of low-bandwidth and kb/ps for thousands of dollars. We now talk about speeds of 100mb/ps for as low as $12 a month with a much faster solution time. With this accessibility, any enterprise can access the benefits of transformation regardless of infrastructure.” - Nadim Chidiac, COO of Coollink
Connect with us
If these insights were interesting to you and you would like to find out more on satellite connectivity or on digital transformation in general, be sure to watch the webinar here - completely free of charge.
Digital transformation is essential to businesses that want to stay relevant and profitable. Failing to transform usually results in companies that slowly lose clients until they are no longer viable, while transforming early offers many opportunities for growth. At Eutelsat, we understand the impact of good connectivity on successful digital transformation - but also that digital transformation is a difficult and time-consuming process.
Let us help you. Eutelsat has decades of experience taking businesses from zero connectivity to fully connected enterprises. Contact us today, and kickstart your digital transformation now.