VIDEO STREAMING TO PUBLIC VENUES - A BETTER SOLUTION
TV viewing habits are changing. The days of huddling around the television at 7:30 in the evening to watch your favourite crime drama serial have long passed. We, as consumers, now have the power to decide what we want to watch and when we want to watch it - but as yet, we haven’t always had the ability to decide where we watch.
At public venues, consumers cannot reliably stream video content without running into re-buffering issues when demand is high. Alternative solutions are either extremely expensive or lack the reach required for a reliable public connection.
However, today, there is a solution.
The State of Public Video Streaming
Today the demand for video is insatiable. Over 75% of all internet traffic represents video content, and users are increasingly turning to their mobile devices to stream video and online entertainment. In fact, when it comes to mobile viewing, video usage will make up 79% of all mobile traffic by 2022, says Cisco.
Wi-Fi hotspots and mobile networks have made great strides to give us access to content outside of our homes but have encountered challenges that still debilitate our ability to deliver entertainment and be entertained.
The Challenges of Video Consumption in Public Venues
Mobile network coverage has proven to be a successful remote connectivity option for certain use-cases. However, it lacks the reach and stability of a dedicated internet access point. Furthermore, mobile network usage can be extremely costly, and thus impractical to use for public video streaming.
The Challenges of Public Wi-Fi Hotspots
Public Wi-Fi hotspots can suffer from connection issues and a lack of stability resulting in restricted service quality. Latency issues, limited bandwidth and low bitrates have continued to affect our ability to stream video to public venues and remains a challenge that affects consumers, venues and broadcasters alike.
A Universal Problem
The barriers of public internet access for reliable video streaming affect everyone, from consumer to business to broadcaster.
Venues continue to attempt to attract more visitors and offer more services through Wi-Fi but are faced with the same challenges that have hindered the potential for reliable and remote public internet access. Similarly, broadcasters who want to deliver quality content to a wide range of people find that they cannot reliably reach them in public areas.
Satellite connectivity may be the solution that rises to the challenge. Innovative new services are pushing the boundaries of the possible, and in the very near future slow public connectivity will be a thing of the past.
A Satellite Solution
With today’s mobile and fixed network access to the internet and video streaming services, people are quick to disregard satellite as a connectivity solution. In the past, satellite has been seen as an expensive option for those who want to use it for internet access. However, recent innovations have made it a far more cost-effective solution whilst still retaining its primary advantage - reach.
When compared to other options, satellite has an unmatched range and can provide internet access to the most remote locations reliably and sustainably. Eutelsat’s CIRRUS satellite network combined with Wi-Fi enables linear TV and video distribution to mobile devices in public venues and areas where there is limited terrestrial coverage or no broadband access service.
Thanks to the inherent strength of linear multicast over satellite, CIRRUS guarantees a high-quality bitrate with no latency, re-buffering or dropouts. This means that public video streams have never been more reliable or better quality - no matter how many simultaneous viewers, and without consuming any mobile data allowance.
Find Out More about Eutelsat CIRRUS
If you would like to find out more, watch this short video where Broadpeak's Jacques Le Mancq discusses Eutelsat CIRRUS.
We also hosted a live webinar at Broadpeak vNAB where we take you through how CIRRUS will change the way we connect in our daily lives. You can find out more about the webinar here.
From all of us at Eutelsat, we’re excited to discuss CIRRUS and the potential it will bring to delivering quality entertainment with quality streaming service. Contact us for more information.
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