MAXIMISING AUDIENCES FOR FTA CHANNELS

Free-to-Air (FTA) TV channels are viewed by millions of people around the world, and while the content offer has grown massively, it can be challenging both for broadcasters to target new audiences, and for viewers to find new content. For broadcasters, getting noticed and gaining an audience has become more difficult in the ocean of available content. And on the user side, viewers have little incentive to search for new channels and often need to spend time just maintaining an up-to-date line-up of channels that they receive at home. 
Unlike subscription-based or platform-integrated services, free-to-air broadcasters often lack control over user interfaces and recommendation engines that drive content visibility. This makes it harder to surface their offerings in electronic programme guides (EPGs). The user experience can be vastly improved. And broadcasters can reach huge audiences, but they need additional tools to engage with them.
To stay competitive, broadcasters must rethink how they position their content, leverage metadata, and collaborate across platforms to ensure their programming is discoverable, accessible and engaging.