Expanding FAST channel reach
THE CHALLENGES OF FAST IN STREAMING ECOSYSTEMS
FAST (Free Ad-supported Streaming Television) channels are rapidly gaining traction as a compelling alternative to traditional TV and subscription-based streaming, offering viewers curated, linear-style content without the paywall.
However, as the FAST ecosystem grows more crowded, providers face significant challenges in scaling their reach and maintaining a consistent, high-quality experience across diverse geographies and devices:
• Penetration of FAST platforms outside North America is still low
• Poor broadband penetration or congested delivery networks can lead to inconsistent user experiences and buffering issues
• Operating costs can outweigh revenues in regions with low CPM (Cost per thousand impressions) and ad-fill rates
• Managing the technical complexity of operating a FAST channel
• Attracting and retaining significant viewership in a fragmented media landscape
HARNESSING THE BEST OF SATELLITE AND FAST IN A SINGLE, COST-EFFECTIVE SOLUTION
As FAST channels look to expand their footprint and compete in a global content marketplace, integrating satellite into their distribution strategy can be a game-changer—unlocking new audiences and delivering a more resilient, future-ready, scalable and monetizable channel distribution.
STREAMLINE OPERATIONS
Integrate your channel seamlessly across both satellite and streaming platforms. Our solution simplifies technical operations, ensuring smooth onboarding.
COST-EFFECTIVE
Reduce the entry barriers of traditional distribution for new channels to satellite. Our innovative business model ensures cost-effectiveness, giving channels the ability to expand without large upfront investments.
MAXIMISE MONETISATION
Unlock dual revenue streams. On streaming and satellite, leverage CPM-based ad monetization. On satellite, maintain traditional advertising revenue models. Together, they maximize overall monetization potential across platforms.
DIVERSE MARKET REACH
Reach diverse audiences with the combined strengths of both worlds. Satellite provides targeted and reliable regional coverage, while streaming extends your channel’s potential presence to a global audience.
HOW DOES IT WORK?
We make it simple — just deliver your content in a suitable format and we handle the rest, allowing you to focus on creating captivating content.
Through seamless integration, your channel will be distributed over our HOTBIRD satellites covering Europe from 13° East and E7WA/E8WB covering MENA from 7/8° West.
For maximum visibility your channel will be included in our SAT.TV, SAT.TV Connect and other EPGs, supported by our tailored distribution solutions to match your audience and goals.
Through our partners, we can also help with your channel’s distribution over FAST platforms, allowing your channel to reach its full potential.
The result: a unified, cost-effective and flexible experience that will maximize your channel’s advertising revenue
