When Tricolor TV set up in 2005, it had a huge business challenge: how to reach households across the vast territory of Western Russia with an innovative and inexpensive TV offering in a country where many households were still receiving analogue TV and DTT was slow to take off.
The natural choice for Tricolor TV was to use the power of satellite to provide an affordable service to this exciting marketplace. For such large territories, where terrestrial networks’ performance decreases in peripheral, scarcely populated areas, satellite guarantees the same quality of broadcasting everywhere within the coverage zone.
Tricolor TV turned to Eutelsat to help it launch and build services. We gave them the strategically vital orbital position of 36° East to serve the country’s most densely populated region, before leasing further capacity on RSCC satellites at 56° East and 140° East to extend the company’s service right across the Russian Federation to the Pacific coast.
With a current subscriber base of over 12 million household, Tricolor TV is Russia’s leading satellite television operator and the fifth largest pay-TV operator in the world (IHS Markit, 2017). It offers a full range of services including affordable satellite TV with a high number of HD, the largest offer of UHD channels in Russia, high-speed satellite internet and mobile TV. At Eutelsat, we are proud to have accompanied this customer on each step of its journey towards success.