Eutelsat and MBC GROUP extend MENA broadcast partnership
Reinforcing MBC’s trust in Eutelsat’s 7/8° West as MENA’s leading broadcast position
Supporting premium entertainment and news distribution across the region
Strengthening Eutelsat’s role as a key enabler of high-quality broadcasting in MENA
Paris, 22 October 2025 - Eutelsat (ISIN: FR0010221234 - Euronext Paris / London Stock Exchange: ETL) today announced the renewal of its long-standing partnership with MBC GROUP, the largest media network in the Middle East and North Africa (MENA).
Under this extended agreement, MBC GROUP will continue to rely on Eutelsat’s 7/8° West video neighbourhood, the region’s leading orbital position, for the distribution of its diverse portfolio of premium entertainment, news, and cultural channels to millions of households across MENA. Reaching 95% of satellite homes across the region, the 7/8° West video neighbourhood offers exceptional coverage and signal quality.
For over a decade, Eutelsat and MBC GROUP have worked closely to ensure the reliable delivery of high-quality broadcast services. This renewed partnership reaffirms the enduring strength of their collaboration and underscores the strategic importance of the 7/8° West position, home to the largest concentration of free-to-air (FTA) and pay-TV channels in the region.
Raymond Estphan Rahme, RVP MENA Sales Eutelsat’s Video Business Unit said, “We are proud to continue our strong partnership with MBC GROUP. This renewal reflects the trust they place in Eutelsat’s capabilities to deliver reliable satellite broadcasting services over 7/8° West, enabling MBC to reach audiences with premium content across the region.”
Joe Igoe, Chief Operating Officer at MBC GROUP added: “Our renewed partnership with Eutelsat reflects MBC GROUP’s continued commitment to delivering world-class entertainment and news to audiences across the Middle East and North Africa. The 7/8° West position remains central to our broadcast strategy, ensuring the highest quality and reliability for millions of households who trust MBC every day.”
Eutelsat today announced the renewal of its long-standing partnership with MBC GROUP, the largest media network in the Middle East and North Africa (MENA).Under this extended agreement, MBC GROUP will continue to rely on Eutelsat’s 7/8° West video neighbourhood, the region’s leading orbital position, ...
Eutelsat and Oman Ministry renew broadcast partnership
Strengthening a trusted collaboration supporting national broadcasting infrastructure in Oman
Reinforcing Eutelsat’s position as a strategic satellite partner for government and public institutions
Paris, 20 October 2025 - Eutelsat (ISIN: FR0010221234 - Euronext Paris / London Stock Exchange: ETL) announced the renewal of its partnership with the Ministry of Information of Oman (MOI) for the continued provision of satellite capacity on the EUTELSAT 21B satellite at 21° East.
The Ministry of Information will continue to rely on Eutelsat’s E21B satellite for the transmission of its broadcast services, ensuring high-quality, reliable delivery of national television and media content across Oman. The renewal extends a collaboration that has spanned many years, reflecting the Ministry’s confidence in Eutelsat’s ability to provide robust and resilient satellite infrastructure to support the country’s media operations.
EUTELSAT 21B offers extensive coverage across the Middle East, Africa and Europe, and is a cornerstone satellite for government and professional video services in the region. Its powerful Ku-band capacity enables high-quality video signal contribution, ensuring unparalleled service continuity across the region. This continued cooperation underlines the importance of satellite technology in maintaining a strong national broadcasting ecosystem.
Aymeric Genty, President of Eutelsat’s Video Business Unit said, “By extending our collaboration with the Ministry of Information of Oman, Eutelsat reinforces its commitment to supporting government and public institutions in the Middle East with secure and high-performance broadcast solutions via our EUTELSAT 21B satellite.”
Eutelsat announces the renewal of its partnership with the Ministry of Information of Oman (MOI) for the continued provision of satellite capacity on the EUTELSAT 21B satellite at 21° East.
Eutelsat and Multimedios Televisión renew partnership in Mexico
Eutelsat and Multimedios Televisión consolidate longstanding satellite partnership in Mexico
· Multimedios Televisión renews capacity on EUTELSAT 117 West A satellite for media distribution.
· Reinforcing 25-year collaboration and Eutelsat’s strategic video neighbourhood over Mexico and Central America.
Paris, 13 Sep 2025 - Eutelsat (ISIN: FR0010221234 - Euronext Paris / London Stock Exchange: ETL) announces the renewal of its multi-year partnership with Multimedios Televisión, one of Mexico’s top free-to-air (FTA) broadcasters and part of Grupo Multimedios, the major national media conglomerate. The new agreement secures capacity in C-band on the EUTELSAT 117 West A satellite, further solidifying Eutelsat’s role as a trusted partner in the region's content delivery ecosystem.
Multimedios Televisión is a Spanish-speaking national TV network with a strong presence in northeastern and northcentral Mexico, the southwestern United States, Costa Rica and cable / IPTV households throughout Latin America. It is part of Grupo Multimedios, a media powerhouse with holdings in television, radio, publishing and entertainment. The network’s programming features locally produced news, sports, children’s content and variety shows designed for mass appeal.
Under this agreement, Multimedios Televisión will continue to use EUTELSAT 117 West A to distribute its Spanish-speaking content to cable operators across Mexico and Latin America, as well as DTT (Digital Terrestrial Television) sites in Mexico and Costa Rica.
With over two decades of uninterrupted collaboration, Eutelsat and Multimedios Televisión have built one of the most stable and effective satellite distribution networks in the region. The agreement reaffirms EUTELSAT 117 West A as a leading video neighbourhood for broadcasters in Latin America, offering broad coverage, high reliability and robust reach for content providers.
Jose Ignacio Gonzalez-Nuñez, SVP, America Sales Video Business Unit for Eutelsat said: “We are proud to continue this journey with Multimedios Televisión, a valued partner and pillar of our video neighbourhood in Mexico. This renewal reflects the confidence in our infrastructure and our commitment to supporting leading FTA broadcasters in delivering content reliably and at scale”.
“Eutelsat has been a trusted partner for more than 25 years. This renewed agreement guarantees the continuity and quality of our broadcast operations across Latin America, enabling us to reach millions of homes with the content that defines Multimedios.” said Orlando García Valle, Director de Operaciones at Multimedios Televisión.
Eutelsat announces the renewal of its multi-year partnership with Multimedios Televisión, one of Mexico’s top free-to-air (FTA) broadcasters and part of Grupo Multimedios, the major national media conglomerate. The new agreement secures capacity in C-band on the EUTELSAT 117 West A satellite, ...
FAST (Free Ad-supported Streaming Television) channels are rapidly gaining traction as a compelling alternative to traditional TV and subscription-based streaming, offering viewers curated, linear-style content without the paywall.
However, as the FAST ecosystem grows more crowded, providers face significant challenges in scaling their reach and maintaining a consistent, high-quality experience across diverse geographies and devices:
Penetration of FAST platforms outside North America is still low.
Poor broadband penetration or congested delivery networks can lead to inconsistent user experiences and buffering issues.
Operating costs can outweigh revenues in regions with low CPM (Cost per thousand impressions) and ad-fill rates.
Managing the technical complexity of operating a FAST channel.
Attracting and retaining significant viewership in a fragmented media landscape.
HARNESSING THE BEST OF SATELLITE AND FAST IN A SINGLE, COST-EFFECTIVE SOLUTION
As FAST channels look to expand their footprint and compete in a global content marketplace, integrating satellite into their distribution strategy can be a game-changer—unlocking new audiences and delivering a more resilient, future-ready, scalable and monetizable channel distribution.
STREAMLINE OPERATIONS
Integrate your channel seamlessly across both satellite and streaming platforms. Our solution simplifies technical operations, ensuring smooth onboarding.
COST-EFFECTIVE
Reduce the entry barriers of traditional distribution for new channels to satellite. Our innovative business model ensures cost-effectiveness, giving channels the ability to expand without large upfront investments.
MAXIMISE MONETISATION
Unlock dual revenue streams. On streaming and satellite, leverage CPM-based ad monetization. On satellite, maintain traditional advertising revenue models. Together, they maximize overall monetization potential across platforms.
DIVERSE MARKET REACH
Reach diverse audiences with the combined strengths of both worlds. Satellite provides targeted and reliable regional coverage, while streaming extends your channel’s potential presence to a global audience.
We make it simple — just deliver your content in a suitable format and we handle the rest, allowing you to focus on creating captivating content.
Through seamless integration, your channel will be distributed over our HOTBIRD satellites covering Europe from 13° East and E7WA/E8WB covering MENA from 7/8° West.
For maximum visibility your channel will be included in our SAT.TV, SAT.TV Connect and other EPGs, supported by our tailored distribution solutions to match your audience and goals. Through our partners, we can also help with your channel’s distribution over FAST platforms, allowing your channel to reach its full potential.
The result: a unified, cost-effective and flexible experience that will maximize your channel’s advertising revenue.
"Streaming and satellite are now working hand in hand, as shown by our partnership with Tivùsat. By combining broadcast and streaming channels on Eutelsat’s HOTBIRD satellite, Tivùsat is thriving, and we’re proud to be part of their innovative digital TV platform."
Philipp Rotermund
co-CEO, wedotv
“For these channels, the integration of the exploding FAST industry together with the expansive reach of satellite is an extremely powerful combination. The relevant audiences and advertisers will all benefit enormously from the launch of these unique TV channels in the EMENA regions.”
No matter how developed or undeveloped a country’s infrastructure is, broadcasters often need to reach all viewers in even the most remote areas and offer a truly nationwide service. In addition to service reach, they are constantly searching for solutions to ensure they fulfil engagements of performance quality with their content distribution, whether SD, HD or UHD. Daily challenges include:
Reaching wider audiences and providing universal coverage within a territory.
Delivering a consistently high-quality viewing experience to all audiences independent of the available terrestrial network.
Offering a sustainable solution that is energy efficient and minimises external impact.
A ready audience of over 1 billion viewers
Satellite remains the fastest way to access a stable subscriber base. Reach millions of homes immediately at our established, leading video neighbourhoods.
Leading TV neighbourhoods
With 15 key video neighbourhoods worldwide, we deliver hundreds of channels to millions of homes. Choosing us means you have well-established audiences ready and waiting to watch your channel.
Ground services
Full range of ground services for cost-effective access to our satellite fleet, to ensure channels deliver the highest standards of quality to audiences.
Experienced experts
Roll-out satellite television services smoothly with us. Our team of media supply chain and TV channel distribution experts will support you with their extensive market and technical expertise.
24/7 Support
With highly skilled teams online 24 hours a day, 7 days a week – we’re always there to support you.
What is DTH satellite broadcasting and how does it work
DTH (Direct-to-Home) satellite broadcasting is a means of delivering television content directly to viewers’ homes via satellite. Bypassing traditional cable or terrestrial infrastructure, satellite technology plays a critical role in video distribution, particularly in regions with limited terrestrial infrastructure.
The TV signals are transmitted directly from the satellite to a small dish antenna installed at the viewer's location, reaching rural and remote areas where cable or fiber-optic networks are unavailable or cost-prohibitive. Satellite offers reliable, high-quality video delivery with the capacity to broadcast hundreds of channels, including HD and UHD content.
Satellite’s ability to deliver consistent quality service across vast geographic areas makes it an essential tool for broadcasters aiming to reach mass audiences efficiently and at scale.
How DTH Satellite Broadcasting Works:
Broadcasters aggregate content (TV channels, video content, audio streams) at the broadcast center or uplink station.
The content is encoded and compressed to optimize bandwidth use, and the processed signals transmitted from the uplink station to a geostationary communications satellite.
The satellite receives the uplinked signal and retransmits it back to Earth over a wide coverage area. The signal is transmitted in a specific frequency band, often Ku-band or C-band, depending on the service and region.
Viewers have a satellite dish antenna (usually 45–90 cm in diameter) installed on or near their home. The dish receives the signal and directs it to a Low Noise Block downconverter (LNB), which converts the satellite signal into a lower frequency that the set-top box can process.
The set-top box (STB) decrypts and decodes the signal. The TV can then display the content in consistent quality, including standard definition (SD), high definition (HD), or ultra HD (UHD).
Comprehensive coverage for Asia Pacific broadcasting
Comprehensive coverage for Asia Pacific
Eutelsat offers unrivalled coverage and bandwidth to deliver your content to and from virtually any location across the Asia Pacific region.
Our satellites provide coverage to audiences across Asia Pacific from key orbital positions.
70.5° East, home to our EUTELSAT 70B satellite is ideally positioned for high bandwidth distribution to Asia, Australia, New Zealand, the Pacific Islands and beyond.
172° East is expanding resources for broadcasting in high-growth markets across Australia, New Zealand and the Asia Pacific region.
70° East, inter-continental connectivity for Asia Pacific
Supporting growing digital markets in Central and Southern Asia, the EUTELSAT 70B satellite’s high bandwidth is ideal for digital, HD and Ultra HD distribution, for both regional and inter-continental connectivity.
Audience
Growing digital markets in central and southern Asia.
TV Channels
Over 60 TV channels, mainly broadcasting in English, Chinese and Arabic.
Broadcasters & Platforms
Coverage
Wide coverage area to distribute feeds across continents. Good power levels up to 50 dBW for audiences in Asia-Pacific
Satellite
EUTELSAT 70B
172° East, expanding resources for high-growth Asia Pacific markets
EUTELSAT 172B is a high-capacity satellite serving fast-growing applications in Asia Pacific, including video services.
Audience
Continuous Ku-band reach from Asia to North America and trans-Pacific C-band connectivity for video services
TV Channels
Over 180 TV channels, with a strong international Free-To-Air channel neighbourhood for audiences in Australia and New Zealand
Broadcasters & Platforms
ABC, SBS, TV Plus, Walesi
Coverage
Exceptional reach over the South Pacific, with an extensive footprint providing DTH-type power and coverage over Australia and New Zealand
Satellite
EUTELSAT 172B
We are delighted to be able to rely on the support of Eutelsat, and the perfect DTH-type power and coverage of Australia and New Zealand offered by the EUTELSAT 172B satellite.
Eutelsat demos addressable satellite TV ads at IBC2025
Collaboration embeds addressable ad decisioning directly into set-top box chipsets, unlocking new revenue for Free-to-Air broadcasters across the MENA region.
Amsterdam, Netherlands, 12 September 2025– At the IBC Show 2025, INVIDI Technologies, the pioneer in delivering addressable advertising on live TV and Availink, a leading semiconductor provider for broadcast reception, will showcase a groundbreaking collaboration from the Eutelsat (Euronext Paris: ETL) stand (Hall 1, Stand 1.A57). The demo will showcase an addressable advertising decisioning engine directly in a mass-market set-top box (STB), enabling dynamic ad insertion on live satellite TV.
Eutelsat currently delivers Free-to-Air (FTA) satellite TV channels into over 100 million households across Europe, Africa and the Middle East North Africa (MENA) region. The INVIDI addressable advertising solution will allow Eutelsat to provide FTA content owners with seamless access to addressable advertising. This capability significantly increases the value of their existing advertising inventory by enabling them to deliver targeted, relevant ads to specific viewer households during a single regional broadcast.
The live demonstration at IBC will illustrate how INVIDI Technologies’ powerful ad decisioning engine, now embedded within Availink's advanced satellite tuner chip, can select and deliver multiple different addressable advertisements to various target audiences within a single ad break on a live linear satellite channel.
Key Highlights of the Demo:
Chipset-Level Integration: INVIDI Technologies' ad decisioning technology is directly integrated into the Availink chip, the core component that tunes the STB, enabling low-latency and highly reliable ad replacement.
Live TV Addressability: The solution demonstrates true addressable advertising on live, linear satellite TV, not just on-demand or OTT content.
Revenue Growth for FTA Broadcasters: Broadcasters can maximize ad revenue by selling premium targeted slots without changing their existing broadcast infrastructure.
“We are thrilled to partner with INVIDI Technologies and Availink to bring this innovative addressable advertising solution to market,” said Aymeric Genty, President of the Video Business Unit at Eutelsat. “This technology is a game-changer for our FTA broadcast partners at our flagship HOTBIRD video neighbourhood, as well as at 7/8W, the leading position for the MENA region. It allows them to monetize their content more effectively by offering advertisers the precision targeting capabilities of digital platforms, all within their traditional broadcast spectrum.”
“Embedding our intelligence directly into the Availink chipset is a major step for the industry,” said Bruce Anderson, CEO of INVIDI Technologies. “It removes complexity for operators and ensures a seamless, scalable, and high-performance solution for delivering addressable ads on any platform, from satellite to terrestrial broadcast.”
“Availink is committed to driving innovation at the silicon level,” said Feng-Wen Sun, CEO of Availink. “By integrating INVIDI Technologies’ proven addressable advertising engine into our chip, we are empowering set-top box manufacturers and service providers to offer next-generation advertising features, transforming the viewing experience and creating new economic models for broadcast.”
See the Demo at IBC2025:
Visit the Eutelsat booth in Hall 1, Stand 1.A57 at the RAI Amsterdam from September 12-15 to see the live addressable advertising demonstration.
About Availink Founded in 2005, Availink is a fabless IC company specializing in advanced demodulators, SoC solutions, and embedded software for the global digital TV and multimedia market. With R&D centers in China, Taiwan, and the United States, Availink has shipped over 300 million chips, enabling broadcast and OTT access for more than a billion people. Known for its quality, innovation, and robust compliance with standards, Availink serves the satellite, terrestrial, cable, IPTV, and OTT markets worldwide. Contact: A. Emre Oktar Sr. Manager for Product Marketing emre@availink.com +86 138 1054 4574 https://www.availink.com
About INVIDI Technologies INVIDI Technologies is the pioneer in delivering addressable advertising on live TV. Its cloud-based platform enables content owners, broadcasters, and pay-tv operators to monetize their inventory by serving targeted, relevant ads to households across linear, VOD, and streaming environments. The company is headquartered in Princeton, NJ, USA. Contact: Shahid Butt sbutt@invidi.com +1619.791.6020
At the IBC Show 2025, INVIDI Technologies, the pioneer in delivering addressable advertising on live TV and Availink, a leading semiconductor provider for broadcast reception, will showcase a groundbreaking collaboration from the Eutelsat (Euronext Paris: ETL) stand (Hall 1, Stand 1.A57).
Expanding the reach of FAST content to new audiences that the channel wouldn’t be able to reach otherwise
Confirming the 7/8° West video neighbourhood as the leading satellite position in MENA
Paris, 12 Sep 2025 - Eutelsat (ISIN: FR0010221234 - Euronext Paris / London Stock Exchange: ETL) and SoFast, the global leader in the creation, playout, and monetisation of FAST and linear channels, have partnered to distribute the channel Baywatch TV, subtitled in Arabic. The iconic channel, based on the cult Baywatch series, will be available to audiences across the Middle East and North Africa (MENA) from the region’s leading 7/8° West video neighbourhood.
Under the agreement, SoFast will manage the playout and distribution for the channel, while Eutelsat will provide capacity on the EUTELSAT 7 West A satellite.
The 7/8° West orbital position reaches over 66 million TV homes across MENA, making it the region’s leading broadcast position and offering the largest exclusive reach. It is chosen by audiences for the unparalleled line-up of content available, with around 950 TV channels broadcasting from the popular location.
“This launch represents a strategic milestone for Baywatch TV, illustrating SoFast's ability to support its partners in multi-platform distribution, whether through FAST or premium channels, to OTT platforms, Telco operators, and even satellite,”said Yanai Arfi, Chief Executive Officer, SoFast.
“We are delighted to be working with SoFast, to bring this iconic channel to viewers across MENA”added Aymeric Genty, President of Eutelsat’s Video Business Unit. “The Eutelsat-Nilesat 7/8° West orbital position is MENA’s leading video neighbourhood. Thanks to the extensive footprint of satellite, we are able to increase Baywatch TV’s reach to 95% of homes across the region.”
Eutelsat and SoFast, the global leader in the creation, playout, and monetisation of FAST and linear channels, have partnered to distribute the channel Baywatch TV, subtitled in Arabic. The iconic channel, based on the cult Baywatch series, will be available to audiences across the Middle East and North Africa (MENA) from the region’s leading 7/8° West video neighbourhood.
