• Read more about Eutelsat and BHS renew capacity deal at 7/8° West, MENA’s leading Orbital Position

• · Multi-year contract for Ku-band capacity
• · Strengthening long-term collaboration between BHS and Eutelsat
• · Reaffirming the strategic value of Eutelsat’s 7/8° West video neighbourhood across the MENA region.

Paris, 9 Sep 2025 - Eutelsat (ISIN: FR0010221234 - Euronext Paris / London Stock Exchange: ETL) today announced the renewal of its longstanding partnership with BHS Telecommunications, a key regional player in TV distribution and broadcast services in the MENA region. Under the new agreement, BHS will lease Ku-band capacity on the EUTELSAT 7 West A satellite, located at the 7/8° West orbital position, the prime broadcast neighbourhood for the Middle East and North Africa (MENA) region.

BHS, a long-standing Eutelsat partner, specializes in the delivery of end-to-end broadcast and telecommunications solutions, including satellite and fibre distribution, IP connectivity, streaming, playout and video monitoring. With decades of experience in the region, BHS is a trusted partner for global and regional broadcasters seeking robust content distribution.

The 7/8° West video neighbourhood reaches over 66 million TV homes across MENA, offering exceptional coverage, signal quality and access to a strong line-up of regional and international content. Through this renewal, BHS will continue to support broadcasters in delivering diverse programming to millions of viewers via satellite.

The new contract reinforces the ongoing collaboration between the two companies reaffirming both partners' commitment to delivering reliable, high-performance satellite services in one of the world's most dynamic broadcast markets.

Raymond Estphan Rahme, RVP MENA Sales, Eutelsat’s Video Business Unit, said, “The renewal of our partnership with BHS not only confirms the enduring strength of our collaboration but also highlights the unmatched strategic value of the 7/8° West orbital position. This agreement strengthens our leading position in MENA and showcases our ability to provide flexible, high-quality satellite solutions tailored to our customers’ evolving needs.”

Hamid Rahmani, CEO & Managing Director of BHS, added: “In Eutelsat, we see a partner with whom we have built a long-standing relationship, as we work together with Eutelsat, we will be placing our expectations in the sky and focus on the next milestones in the journey ahead together. Our goals are centered on giving our broadcast customers the best value proposition without them worrying about service interruptions. This is more important than ever in today's media market which is constantly changing and developing.”

Eutelsat (ISIN: FR0010221234 - Euronext Paris / London Stock Exchange: ETL) today announced the renewal of its longstanding partnership with BHS Telecommunications, a key regional player in TV distribution and broadcast services in the MENA region.

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MAXIMISING AUDIENCES FOR FTA CHANNELS

Revolutionising the Free-To-Air satellite TV viewing experience and maximising exposure for broadcasters.

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THE VISIBILITY AND FINDABILITY CHALLENGE FOR FREE-TO-AIR BROADCASTERS

Free-to-Air (FTA) TV channels are viewed by millions of people around the world, and while the content offer has grown massively, it can be challenging both for broadcasters to target new audiences, and for viewers to find new content. For broadcasters, getting noticed and gaining an audience has become more difficult in the ocean of available content. And on the user side, viewers have little incentive to search for new channels and often need to spend time just maintaining an up-to-date line-up of channels that they receive at home.

Unlike subscription-based or platform-integrated services, free-to-air broadcasters often lack control over user interfaces and recommendation engines that drive content visibility. This makes it harder to surface their offerings in electronic programme guides (EPGs). The user experience can be vastly improved. And broadcasters can reach huge audiences, but they need additional tools to engage with them.

To stay competitive, broadcasters must rethink how they position their content, leverage metadata, and collaborate across platforms to ensure their programming is discoverable, accessible and engaging.

Eutelsat Sat.tv - the solution for FTA broadcasters!

Sat.tv is available at Eutelsat’s 7/8° West and HOTBIRD 13° East orbital positions, the leading TV neighbourhoods for Europe, the Middle East and North Africa, reaching over 120 million DTH homes. It’s also being deployed at other Eutelsat video neighbourhoods. 

 

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Satellite contribution links

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High-quality content delivery

Broadcasters choose satellite contribution links for their reliability, scalability, and ability to deliver high-quality video feeds over long distances with minimal latency. These links are essential for transmitting live or pre-recorded content from remote production sites—such as sports venues, news locations, or studios—to central broadcast facilities. 

• Delivering global reach, no matter how remote or limited the terrestrial infrastructure.
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As a broadcaster, your success is limited by the number of viewers you can reach. Accessing a wider audience requires distribution methods such as satellite - a powerful tool for achieving national or regional reach especially in areas with limited broadband access. But getting started can seem daunting:

• Limited budgets and resources.
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• Channel visibility in a crowded media landscape, competing for viewer attention. 
   

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When you sign up for Eutelsat’s Digital Platform service, you can stream your content directly to Eutelsat’s teleport either via internet, fibre or satellite link. From there, Eutelsat will handle the encoding, multiplexing and uplinking to an international satellite which will stream your content to a massive number of ready viewers.

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In today’s fragmented media landscape, broadcasters face increasing complexity in delivering content to all audiences, regardless of networks or location.

From urban centers with high-speed internet to rural regions with limited connectivity, ensuring consistent quality and accessibility requires a multi-layered approach.

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Exclusive video neighborhoods for the Americas

Top international programmers and leading pay-TV platforms reach audiences through our exclusive video neighborhoods, ensuring first-class access to highly penetrated cable, broadcast and DTH markets in the Americas.

Our satellites provide coverage to audiences across the Americas from key orbital positions.

• 117º West, premium TV neighborhood for Latin America offers regional distribution of major networks and content providers.
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Eutelsat is the leading operator for DTH broadcasting in Sub-Saharan Africa, with every second channel broadcast via our satellites.

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• 7° East, a prime DTH hotspot for English-speaking audiences across Sub-Saharan Africa and a key pay-TV neighbourhood for Eastern Africa.

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Number 1 for audiences across MENA

MENA's leading TV & Video neighbourhoods

Eutelsat is your ideal partner to build audiences and market share in the dynamic and fast-growing MENA region, thanks to our leading video neighbourhoods.

Our satellites provide coverage to audiences across major TV neighbourhoods in MENA from two key orbital positions.

• The Eutelsat-Nilesat 7/8° West video neighbourhood is the Number 1 broadcast position in the Middle East and North Africa. This popular position continues to grow and now reaches 95% of satellite TV homes in the region.
• 13° East is first choice for audiences in Iraq and Iran and an important TV neighbourhood in MENA, with 27 million homes receiving our HOTBIRD satellites. 13° East provides a unique bridge for audiences in MENA and Europe.

 

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Eutelsat is Europe’s most long-standing satellite operator, with over 40 years’ broadcasting experience.

Our satellites provide coverage to audiences across major TV neighbourhoods in Europe from key orbital positions.

• 13° East is the region’s prime broadcast neighbourhood and home to our high-powered HOTBIRD satellites. In Europe alone, the neighbourhood reaches over 130 million homes and feeds almost all cable networks.
• 9º East offers regional beams for cost-effective broadcasting to 76 million homes, as well as dual reception with the HOTBIRD satellites.
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• 28° East is the UK and Ireland’s leading broadcast position reaching over 73 million homes.